![]() ![]() If you have a logo, then animating how it appears on the screen during your intro can give your brand a professional look while also making what would otherwise be a mundane sequence more engaging. There should be movement, whether it’s text, graphics, or objects. To capture your viewers’ attention, we strongly recommend a YouTube intro that’s animated. Is your video cinematic? Playful? The way you structure your intro sequence is what helps the viewer form a first impression and give them a taste of what they’re in for if they keep watching. It helps give the viewer context and sets the tone of the video. ![]() The best practices for intros have evolved over the years as viewers’ attention spans have shortened, and the technology to create intros has gotten more advanced.Īs of 2020, here are the recommended elements for creating a high-quality and engaging intro for your YouTube channel: Intro SequenceĪlso referred to as the opening credits or the intro title, this sequence consists of text, graphics, or clips at the start of your video. Depending on the quality and length of your intro, it can also serve as a hook, which we discussed earlier. The same technique can apply to your YouTube videos. This hook is also referred to in the biz as a “cold open.” In television, you’ve observed it as a scene that plays before the opening credits. Start your video with a hook (see our blog post Before You Shoot – How to plan a YouTube Video for ideas on how to structure this).The formula for success goes something like this: Understanding that you only have a short time to grab an audience’s attention and pique their interest, experienced YouTube creators have moved their intros from the very beginning of the video to about 10 to 20 seconds into the video. The difference is that these YouTubers are putting their YouTube intro after the hook. There are some gurus out there that say to stay away from intros, but then if you watch their videos, you’ll see that most of them actually have an intro. If your channel is about makeup, then consider incorporating snippets of makeup tutorials or feature beauty products. For example, if you have a tech review channel, you might want an intro that features a sleek, black background. ![]() This is also a chance to reinforce the tone of your videos. This means that the colors and themes will ideally match your channel art and video thumbnails. Your YouTube intro should match your overall brand. Many successful channels have intros in the three to five-second range. Depending on your audience, you might want to make it even shorter. In fact, 10 seconds should be your absolute maximum. The last thing you want to do is bore your viewers with a long, gratuitous intro. To be a good intro, though, you’ll want to keep two rules in mind: Timing is Everything There’s no limit to the type of intro you can create for your YouTube channel. Want more help creating your first YouTube videos? Check out How to Edit Videos for YouTube: Beginners Guide 2022.
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